Revisiting business relationship quality in subsistence marketplaces

نویسندگان

چکیده

Micro-entrepreneurs play a critical role in alleviating poverty subsistence marketplaces through their business relationships with microfinance institutions. Despite the enormous importance of these relationships, research question on dimensions relationship quality and overall effects outcomes remains unanswered. Thus, drawing marketing, social exchange, self-determination theories, this study answers focal by conducting in-depth interviews (n = 30), thematic analysis, survey 300) micro-entrepreneurs marketplace. The findings show third-order model three second-order (i.e., trust, respect, reciprocity) nine subdimensions. confirm impact customer inspiration value examined also identify mediating both moderating quadratic roles outcomes. predictive power is validated PLSpredict using training sample 270) holdout 30).

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ژورنال

عنوان ژورنال: Industrial Marketing Management

سال: 2022

ISSN: ['0019-8501', '1873-2062']

DOI: https://doi.org/10.1016/j.indmarman.2022.08.011